Branding isn’t just what you can see.
There is also a side hidden from the consumer, that is just as important. That is why we have created our own method that address branding in a thorough approach.
One brand, one process.
We create a custom workflow for each project, following our circular methodology.
Without knowledge, Branding becomes random.
We address both what the consumer can and cannot see. In other words, branding in the daylight and branding in the dark light.
We are convinced that without the knowledge, one cannot create dazzling brands.
Exploration
Data is the new oil
All our projects are based on knowledge and information. We do not believe in empty concepts. We believe in functional solutions that meet objectives. Therefore, research and innovation are the cornerstone of all our decisions.
We are not driven by our instincts, but by data.
- Market Research
- Growth Strategy
- Innovation consultancy
- Product Innovation
- Transformation Process
- Trend Scouting
Strategy
Seeds grow in the darkness
Our ideas are born from strategy. We get away from empty statistics and endless presentations. We identify each need and solve it in a unique way. We create an essence, a purpose and values capable of growing with the brand, not dying in it.
A good strategy fits in one page.
- Brand Positioning
- Brand Storytelling
- Brand Architecture
- Marketing Strategy
- Story Plan
- Communication Strategy
Creativity
Form follows function
We design concepts, we materialize ideas. We create a unique visual and verbal identity, that conveys the essence and the purpose of the brand. We know that that is not all about creativity and beauty, even if they are essential for a good design. Functionality is what makes it perfect.
Functionality as a brief, not as an add-on.
- Naming & Verbal Branding
- Visual Identity Positioning
- Packaging & Volumetric Design
- Corporate Communication
- Advertising
- Retail branding
Expression
Every interaction, in any form, is branding
Branding does not involve products or services, it involves consumers in an experience. Every interaction is an opportunity for the brand, and we take advantage of all of them. We create real experiences that generate relevant interactions.
The consumer, as a member of the cast
- Brand Guardianship
- Branded Content
- Corporate Interiors
- Brand Management
- Design System
- Prepress