Brand Identity Redesign
Overview
Quick Recruit approached us with a clear vision: modernize their brand identity to reflect the agility, trust, and innovation they bring to the recruitment industry. The goal was to create a logo that visually represents their people-centric mission while standing out in a competitive digital landscape.
Our Approach
We crafted a new identity that communicates not just what Quick Recruit does, but why it matters. Our logo solution blends symbolism, simplicity, and meaning—all in one seamless mark.
The Logo Concept
The new logo is built around three core elements:
The “i” Letterform
Representing people, the core of everything Quick Recruit does. The human-like shape adds relatability and personality.Snail Shell Motif
A subtle circular form symbolizing protection and reliability, highlighting Quick Recruit’s commitment to supporting and safeguarding both clients and candidates.Inside-Out Flow
Representing growth and transformation, this flowing line shows progression—from potential to placement.
Together, these elements form a cohesive mark that is dynamic, modern, and packed with meaning. The logo also cleverly echoes the “Q” in Quick Recruit, reinforcing brand recognition.
The Result
A bold yet approachable brand mark that reflects Quick Recruit’s unique position in the market: people-first, purpose-driven, and growth-oriented. The final identity works seamlessly across digital and print formats, ensuring strong visibility and memorability.
